Publisher's Synopsis
Andrés describes a gripping exploration of the power of the collective, the danger of populism, and the powerful influence of social media and emotional manipulation. Set in a contemporary world of exceptional progress combined simultaneously with complex algorithms and populist governments, it focuses on the disturbingly war of cultural identities and the need for a cultural revolution. Through sound investigation, dramatic exposés of our human nature, and vivid descriptions of the ancestral emotions we are endowed with, this book reveals a scenario of involution with the implications for real-world medieval social dynamics. A powerful and timely read, this book is sure to leave readers questioning the power of technology, the stupidity of the crowds, and the urgent need for critical thinking.
